It’s never too late to start a phone case business. We have seen so many successful new phone cases business in recent years, even though they are not as famous brands as Otterbox or Spigen. But they are the aesthetic and cute phone case online brands, that have their own market positioning and customer base. You must have heard one of them too.
Due to the large user base of the mobile phone case market, and a growing number of new users, after researching these new upstart cute phone case online brands, you will find most of them are young, fashionable, and personality, These younger groups of users are more interested in the aesthetics of mobile phone cases.
These new discoveries have given us new inspiration to start a phone case business.
What Do You Need To Start A Phone Case Business?
When you decide to start a phone case business, you need to set up a business plan and know your market, advantages, and disadvantages. Even though the phone case business is very profitable, the competition is also fierce. You must be well prepared and start preparing for a long fight if you want a sustainable and successful phone case business.
Find your market
Having good market research is a good start, to identifying the customer groups you want to sell the phone cases to, or studying your competitors that has similar customer groups to yours.
Also, you can gather information from Instagram, TikTok, Youtube any other social media platform, to make a market plan or design your own phone cases.
And, you also need to know what you have and your budget for starting the phone cases business:
if you already own a small phone case business, want to extend your products line,
you can publish a survey on the liking of new products,
if you are just a new start, you can buy some phone cases from your competitors, to study their products and study the cost and profits,
Location your business
After you find your market, you need to locate your business, it is the important part because the work that follows is all based on the type of business you have identified.
Choose an easily remembered business name that is simple and easy to use, do not use a similar name with the existing trademarks, which may have risks. A good business name can help your customer to remember and like it.
If you want to start a custom print phone case business, choose the custom method you want, and consider whether to buy your own machine to process it or get it customized by a phone case factory.
If you want to source some in-stock phone cases, consider if you need to make a small logo on the phone cases ( most phone cases support LOGO custom but have a minimum order quantity ), and if you need to make your own inventory because more and more people choose to dropship, but it is not a perfect way if you want to make phone cases business sustained.
Choose a supplier
After the above steps, you might have some ideas about choosing a phone case supplier. If you do custom print, select the supplier that mainly does custom print. If you sell in-stock products, select the supplier with a wide product range.
Most of all, quality and service must be the 2 important factors you consider before you choose to start a business with a supplier, the bad quality products will hurt your business seriously and lose customers, the bad service will prevent the sustainable development of your business, and waste a lot of time in negotiating business.
The safest method to choose a phone case supplier is to start a sample, or start a trial order with them, to check the sample quality and get insight into the actual customer experience.
What Types of Phone Cases You Can Choose?
Type of phone cases
There are hundreds of types of phone cases on the market to choose from, before you start a phone case business, you need to know the type and material of phone cases, this can help you identify a phone case quality, or choose a type of phone cases that fit your business or meet the preferences of your customer groups, in short, these options are the most popular types in recently:
- Clear cases
It is a basic phone case that I think everybody would have at least one, whether made of plastic, TPU, or other material. but keep in mind, if made of TPU gel material, it may turn yellow after a few months, but TPU gel is soft some customers like it, also clear cases can use for custom printing if you need to make the design on it.
- Silicone color cases
The pure colored silicone soft rubber phone case is also the second basic choice, it offers 30+ colors to choose from, and the soft skin-touch feeling offers a good user experience. There are usually 3 kinds of silicone color cases, the first kind is not rubberized which is called TPU sometimes, the second is slim and rubberized, and the third is new liquid silicone material which is similar to the Apple cases.
- Minimalist cases
The minimalist phone case is also very popular, it can be in hard plastic, PP, silicone, or PU leather materials, any phone case designed with a slim and simple design can be a minimalist phone case.
- PU leather skin cases
PU leather is still welcome, and it is a classic phone case. New styles are constantly being introduced every year. They can be made with different PU leather materials, print different designs debossed with LOGO, or multi-card holders.
- Functional cases
If you study the market before you start, you will find there are so many ideas about phone straps, ring stands, and kickstand phone cases, a phone case with a holder or strap brings extra convenience, also the new trending crossbody phone cases.
- Unique cases
Phone cases with unique shapes have become popular, and the FLAUNT cases only sell square-shaped phone cases. It is special and unique, and also easy to remember. These unique phone cases are made mainly by TPU with a plastic acrylic hybrid, which is durable and protective.
- Glitter shiny cases
The glitter sparkle series phone cases can always capture the hearts and minds of female users, different material or design price is very different, and don’t be fooled by pictures, try samples before you start selling the glitter phone cases.
How To Sell Phone Cases?
When studying or gathering and organizing information, I think you already have an original idea about selling online or offline, let us study more about how and where to sell the phone cases.
Online
Shopify or your own website: Shopify is easy and faster to set up and start selling your phone cases, you can choose the low budget and upgrade plan when you have more business, if you have a long plan or website skills, you can sell at your own website after buying your own domain name and web hosting.
Social media: Most social media support to selling the products now, like Instagram and TikTok, Youtube, you can post useful content that attracts followers and leads to transactions.
eCommerce Platform: There are many eCommerce such as Amazon, eBay, Wish, and Etsy, you can upload and descript your phone cases on these platforms, set prices, and details, and offer better after-sales maintenance.
No matter which one, it is both not easy currently, you have to pay more patience and study the rules.
Offline
A retail shop: you can open your own retail shop on at local street after researching.
Local market: can also sell at the local market that opens every weekend.
But online and offline are not opposing, you can do them both of course.
FAQs:
Is a phone case business profitable?
Yes, it is, and still. you can google the data that mobile phone users will increase and hit 6.8 billion by 2023, and over 70% of users are smartphones. It is never too late to start a phone case business.
Where can I find the manufacturer of my phone case?
You can find the manufacturer at a local factory, or look for a phone case manufacturer from google, most of the phone cases are made in China, which means you can also find the supplier by participating in exhibitions or using the eCommerce such as Alibaba, or made-in-china.
How to identify phone cases?
if you are interested in phone cases but do not know to identify them, you can upload the photo to google and find it in google image, then find the description, this can help you find more information about the phone cases you need.
Are rubber or hard cases better?
This depends on the design of phone cases, some phone cases are made of rubber but are also very protective, some hard cases are made of plastic but also very slim, It’s no longer just a matter of material, it’s more important to look at the style.
What is the most popular phone case right now?
The fast way to know the popular phone cases right now is by checking google trends, and hot topics on social media, or checking what styles of phone cases the best-sellers are selling right now.
